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What's that smell?

What's that smell?

If you've been playing close attention, you may have realized we've got a brand new way to shop, that's by scent profile!

A scent profile is a description of the characteristics and components of a fragrance, capturing its essence and overall aroma. It encompasses various notes, such as floral, fruity, woody, or spicy, which combine to create a distinct olfactory experience, evoking different emotions and associations.

We've helpfully broken up all our scents into these (sometimes they're in more than one profile) to help you narrow down what you like and what you don't. Or maybe to find something new!
Here's a quick rundown of each so you can get started on your browsing:
  • Amber (referencing the scent of perfume-essential ambergris) scents are warm, resinous, and exotic. Radiates with a golden, honeyed sweetness mixed with earthy undertones. Notes of vanilla, benzoin, and labdanum create a cozy, inviting aura. Like a sunset captured in a bottle, it's sensual, comforting, and deeply alluring, with a hint of ancient mystery.

  • Aromatic scents are bold, herbal, and invigorating. Laden with herbs like rosemary, thyme, and lavender, it's like a garden in full bloom. Earthy and fresh, with a hint of spiciness, it's reminiscent of a bustling kitchen or a fragrant herb garden. A lively and uplifting scent that awakens the senses.

  • A Citrus scent is bright, zesty, and energizing. Bursting with tangy notes of lemon, orange, grapefruit, and lime. Refreshing and uplifting, like a ray of sunshine in a bottle. Evokes the freshness of citrus groves, with a lively, cheerful aroma that awakens the senses and revitalizes the spirit.

  • Floral scents are delicate, elegant, and feminine. A bouquet of blossoms, from roses and jasmine to lilies and violets. Sweet and romantic, with hints of freshness and warmth. Like walking through a blooming garden, it evokes springtime and love, a gentle embrace of nature's most beautiful fragrances.

  • Fruity scents are sweet, juicy, and vibrant. Reminiscent of ripe fruits like berries, citrus, and tropical delights. Notes of strawberry, orange, pineapple, and peach create a luscious, mouth-watering aroma. It's like a burst of sunshine in a bouquet, cheerful and refreshing, with a hint of tangy zestiness.

  • Gourmand scents, named after the French word for "foodie" are decadent, indulgent, and sweet. Redolent of edible delights like vanilla, caramel, chocolate, and coffee. It's a dessert table in a bottle, with warm, comforting notes that evoke cozy cafes and bakeries. Tempting and luxurious, this scent is a delicious treat for the senses.

  • A Green scent is fresh, crisp, and earthy. Evokes freshly cut grass, dewy leaves, and herbs. Grassy, herbaceous notes mix with a hint of earthiness and citrus zest. Like a walk through a vibrant garden after rain, it's invigorating, lively, and nature-infused.

  • An Ozonic (derived from the term "ozone") scent is crisp, fresh, and airy. Reminiscent of the sea breeze or a rain-soaked atmosphere. Notes of ocean mist, clean air, and a hint of metallic tang. It's like a breath of pure, invigorating air, awakening the senses with its cool, watery essence. Modern, clean, and refreshing.

  • Warm, exotic, and aromatic describe Spiced scents. Rich with notes of cinnamon, cloves, nutmeg, and pepper. Evokes cozy kitchens and bustling spice markets. It's a blend of earthy sweetness and fiery kick, like a comforting hug with a touch of mystery. Invigorating and comforting, perfect for chilly days.

  • For us, "uncanny" scents are non-naturally occurring scents or smell-alikes, such as those resembling old books, aftershave, dust, chlorine, and other peculiar yet recognizable fragrances. These evoke a sense of familiarity with a twist, offering a unique olfactory experience that straddles the line between the known and the mysterious.

  • Woody scents are earthy, rugged, and grounding. Redolent of forest walks with notes of cedar, sandalwood, and patchouli. It's like the scent of aged, polished wood, warm and enveloping. Evokes the strength of trees and the outdoors, with a hint of smokiness and a touch of sophistication. 

We hope you'll love this new way to shop! 

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